Vice President – Marketing

Vice President – MarketingDepartment: Corporate MarketingReports to: Chief Revenue OfficerStatus: Full-Time, Exempt

About DataCore Software

DataCore is a global leader in software-defined storage and data infrastructure, serving more than 10,000 customers worldwide. Backed by Insight Partners and supported by a global team of 400+ employees, DataCore is entering a high-growth phase with a clear mandate to surpass $100M ARR.

We are seeking a transformative Vice President of Marketing to architect and scale a modern, AI-enabled global growth engine. This leader will redefine our market narrative, accelerate pipeline generation, and build a marketing organization that combines strategic storytelling, operational excellence, and advanced AI-driven execution.

Reporting to the Chief Revenue Officer, the VP of Marketing will operate as a core revenue leader, responsible for driving measurable contributions to pipeline, ARR growth, and category leadership across core, edge, and cloud environments.

The OpportunityThis is not a traditional marketing leadership role.

We are looking for a strategic growth architect who:

Builds repeatable, scalable, and data-driven growth models Brings creativity to positioning, go-to-market models, and category strategy Uses AI to multiply productivity and performance Treats marketing as a revenue engine

Key Responsibilities

1. Revenue & Growth Leadership Own global marketing pipeline targets and measurable revenue contribution Build scalable, repeatable programs that drive acquisition, acceleration, retention, and expansion Develop a compounding growth engine aligned with ARR objectives Partner tightly with Sales to optimize funnel velocity, conversion, and win rates Drive CAC efficiency and marketing ROI improvement

2. Category Strategy & Portfolio Positioning Define and elevate DataCore’s category narrative across software-defined storage and datainfrastructure Develop a unified platform story across core, edge, and cloud environments Lead segmentation strategy, ICP refinement, and vertical positioning Translate complex infrastructure technologies into compelling, differentiated value propositions for technical and business buyers Architect solution plays that unify multiple products into cohesive growth motions

3. Modern Demand Generation & AI-Driven Growth Lead global demand generation across digital, ABM, field, and partner channels Design and operationalize ABM plays across strategic accounts, target verticals, partners, and existing customer expansion opportunities Build integrated, insight-driven campaigns aligned to strategic solution plays Implement predictive and AI-driven pipeline modeling to optimize budget allocation and performance Develop AI-powered content systems that increase speed, personalization, and output quality Introduce agentic workflows and automation that reduce manual eƯort and increase campaign velocity

4. AI-Enabled Marketing Operations Modernize the marketing tech stack to enable automation, personalization, and scalableexperimentation Leverage AI for:    o Content production and localization    o Customer segmentation and targeting    o Funnel optimization    o Sales enablement intelligence    o Competitive insights Build a data-first organization with real-time dashboards tied to pipeline and revenue impact Continuously improve operational eƯiciency through workflow automation and intelligent tooling

5. Sales & Partner Enablement Develop diƯerentiated sales narratives, battlecards, and enablement frameworks Align product launches with repeatable sales plays Strengthen partner marketing and channel enablement programs Ensure consistent global messaging and execution

Ideal Candidate ProfileWe are seeking a high-impact, growth-oriented marketing leader who combines enterprise infrastructure expertise with creative, AI-native thinking.

Required Qualifications 12+ years of B2B marketing leadership in enterprise infrastructure, storage, cloud, or data platforms Proven track record of driving measurable pipeline growth and ARR impact Experience building and scaling account-based growth programs across new logo, partner-led, and expansion motions, with demonstrated impact on named-account pipeline, deal velocity, and influenced ARR Demonstrated success leading product marketing and portfolio positioning for complex technical solutions Strong understanding of hybrid infrastructure, virtualization, cloud, Kubernetes, and modern architectures Experience leading distributed global teams

Differentiating CapabilitiesThe ideal candidate will also demonstrate: Experience implementing AI-driven marketing systems and automation A history of introducing new go-to-market models or category repositioning Evidence of building experimentation cultures and growth frameworks Comfort leveraging generative AI, predictive analytics, and automation tools to improve productivity and outcomes Systems thinking — the ability to design scalable engines rather than one-oƯ campaigns Exceptional storytelling, executive presence, and cross-functional influence

• What Success Looks Like(Immediate Mandate / First 3-6 Months) Assess current team, programs, spend, and funnel performance Simplify priorities and establish a 30-day operating cadence Realign roles, agencies, and budget to strategic growth areas Create clear pipeline accountability with Sales Identify quick wins in AI-enabled productivity and campaign execution

(6-12 Months) A clearly defined and diƯerentiated category narrative Measurable acceleration in pipeline growth and funnel velocity AI-enabled marketing workflows improving productivity and eƯiciency Increased marketing-sourced and influenced ARR Strong alignment between Product, Sales, and Marketing A scalable global marketing engine built for sustained growth