AVIGNON, FRANCE – October 06, 2025 – DataCore Software today announced the launch of DataCore Freedom360 Partner Program, a cornerstone of its channel-first growth strategy. Presented at DataCore Days annual partner conference, the initiative is designed to empower resellers, distributors, service providers, and system integrators with the framework, incentives, and support to succeed in today’s rapidly evolving enterprise storage and data management market.
“The launch of the Freedom360 Partner Program marks a pivotal step for DataCore,” said Tom Cordiner, Chief Revenue Officer at DataCore Software. “It is designed to expand opportunities for our partners, strengthen their profitability, and equip them to lead in today’s competitive landscape. When our partners grow, DataCore grows, and this program ensures we succeed together.”
Expanding Possibilities with a Broader Portfolio
Central to the program is the expanded DataCore portfolio, driven by DataCore.NEXT, the company’s vision for the future of storage and data management. This opens bigger opportunities for partners to break into new markets and lead with differentiated solutions across core, edge, and cloud environments.
The DataCore offering includes SANsymphony for block storage, Nexus for file (via the ArcaStream acquisition in February 2025), Swarm for object, Puls8 for containers, and StarWind for hyperconverged infrastructure (acquired in May 2025). These software-defined storage technologies support critical use cases such as business continuity for mission-critical enterprise applications, cyber resilience, active archiving, and infrastructure modernization, while also enabling demanding workloads in high-performance computing, AI, and Kubernetes.
This broader set of solutions also multiplies cross-sell opportunities, enabling both new and existing partners to grow their footprint and diversify revenue streams. Pixitmedia solutions (acquired in Feb 2025) further extend opportunities in media and entertainment, supporting end-to-end workflows in broadcast, live events, post-production, and creative pipelines.
A Clearer Pathway for Partner Growth
Complementing this broader technology foundation is a progressive certification framework – Base, Specialist, and Excellence – that recognizes partner commitment and rewards contribution. This system gives every partner, whether newly onboarded or long established, a clear path to higher rewards, greater visibility, and stronger collaboration with DataCore. The framework is designed to accelerate cross-sell opportunities across the portfolio, enabling partners to capture a larger share of customer spend and expand their total addressable market, while unlocking richer incentives along the way. By aligning its channel strategy to global growth objectives, DataCore is also opening the door for more partners in new regions to join its ecosystem.
Building Capability Through Training and Enablement
To maximize the value of its technology, DataCore is modernizing partner training and certification. Refreshed tracks – DCSP, DCSA, and DCIE – help partners strengthen technical and commercial expertise, and build confidence to position, design, and deliver solutions across the full DataCore portfolio and address a wider range of customer needs.
Designed With Partners, For Partners
The program was shaped by input from DataCore’s global partner community to reflect their priorities and ambitions. It combines a streamlined structure with incentives, co-marketing opportunities, and joint business planning – all underpinned by DataCore’s commitment to a 100% channel-led model.
“With DataCore Freedom360 Partner Program, we see clear opportunities to enter new markets and deliver more value across different customer environments,” said Jesper Baumgarten, Head of Solutions, ALSO Benelux. “What really stands out is how it rewards the effort we put into training, certification, and proactive engagement with DataCore. That commitment now translates into stronger incentives and bigger opportunities, which makes it easier for us to grow our business.”
Jérôme Boulon, CEO of NeoVAD said: “The Freedom360 Partner Program gives us confidence to invest more deeply with DataCore. With an expanded solution set, we can differentiate ourselves in a crowded market by solving a broader range of customer challenges. The combination of portfolio breadth and cross-sell opportunities, along with greater rewards for partners who commit, enables us to build stronger customer relationships and position ourselves as a trusted, strategic advisor.”
Contact DataCore to explore the Freedom360 Partner Program, whether you are already a partner or looking to join our global network. datacore.com/partners/why-partner-with-us/
About DataCore
DataCore empowers organizations to gain intelligent, secure, and flexible control of their data no matter where it lives. We simplify the way block, file, and object data is stored, protected, and managed across core, edge, and cloud environments. By streamlining operations and reducing infrastructure costs, we empower IT leaders with the agility and freedom to meet evolving business demands. For more information, visit datacore.com.
Contact
For media & PR inquiries:
Michel Portelli
pr@datacore.com