Why Partner with DataCore

Any hardware, any workload, ultimate flexibility

Who Is DataCore?

DataCore Software is the Authority on Software-Defined Storage (SDS). Its hardware agnostic solutions empower IT organizations to achieve a highly-efficient, high-performance, always-available data center environments and provide ultimate flexibility in how they build, manage, and modernize their storage infrastructures.

An industry pioneer in SDS, DataCore has extended its technological innovation to hyperconverged infrastructure solutions to broaden the possibilities of what organizations can do with their existing storage investments as they transition to hyperconverged and hybrid cloud environments.

DataCore’s proven, mature, and reliable SDS products help more than 10,000 customers worldwide eliminate downtime and increase storage utilization at higher performance while reducing costs by 50 percent or more.

The global software-defined storage market is expected to reach USD 21.07 billion by 2023, recording a CAGR of 25.8% during the forecast period of 2018-2023.

– Reuters

…by 2024, 50% of the global storage capacity will be deployed as SDS on-premises or on the public cloud (up from less than 15% today)

– Gartner

DataCore at a Glance

686 New Customers This Year
800+ Active Partners
10 Profitable Consecutive Years
10,000+ SDS Deployments
30,000+ Software Licenses Issued
23 Patents
250+ Global Employees
14 Global Offices

World-Class Customer Satisfaction

NPS 73


The NPS Benchmark range extends from -100 to +100. A score above 70 is considered to be “world class”. The industry NPS average is 31.

World-class Customer Satisfaction

  • Customer Satisfaction Score of 99.6% or greater since 2016
  • Met all customer service SLAs by 100% in Aug 2019
  • Won Stevie Awards for Frontline Customer Service Team of the Year for the last 6 years

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of DataCore customers reported positive ROI within one year

freedom hw techvalidate


of DataCore customers agree that SDS has given them freedom to choose HW platforms that best meet their needs and budget

reduce downtime techvalidate


of DataCore customers report reduced storage-related downtime by 50% or more

DataCore recently launched its vision to fundamentally change the storage industry with software-defined storage solutions that break silos and hardware dependencies, enabling IT to make storage smarter, more effective, and easier to manage.

DataCore ONE is the most innovative launch in company history with the goal of allowing IT to realize the promise of SDS with a unified platform to simplify and optimize primary, secondary and archive storage tiers, all managed under a cloud-based predictive analytics dashboard.

DataCore ONE

Awards & Recognition

CRN 2019 Products of the Year


5 Stars, 2019 CRN® Partner Program Guide

CRN Partner Program Guide Winner 2019

CRN 2019 Tech Innovator Award

2019_CRN Tech Innovators Award_Finalist - website

DataCore, the SANsymphony supplier, has gone supersonic, launching a hyperconverged appliance, cloud-based predictive insights and a term licensing scheme.

Chris Mellor The Register

A clever move from DataCore.


They’re serious about pushing toward the future, with the new CEO, new brand, new pricing model and this push to fulfill more of the software-defined stack down the road, adding more long-term archive type storage.

Jeff Kato Taneja Group

The DataCore ONE approach offers a unified model for primary and secondary storage that looks to balance price, performance and system management with the scale-out simplicity of modular, HCI-based storage.

Steven Hill, Liam Rogers 451 Research

You are in the right place at the right time.

George Crump Famous Storage Blogger

DataCore shakes the industry w/ new products supporting a new Vision.

Philippe Nicolas File Storage Technologies

Let's Go After the Market Together

Target Verticals & Prospect Size

  • Government & Education
  • Healthcare
  • Financial Services
  • Manufacturing
  • Retail
  • Legal
  • Media
  • PROSPECT SIZE: Mid-market companies with centralized IT team

Target Use Cases

  • VDI
  • Business Continuity and Disaster Recovery
  • ROBO
  • Edge Computing
  • Legacy Storage Virtualization
  • Datacenter Modernization
  • Hardware Refresh Cycles
  • Reduce Admin Time on Storage Management

Holistic SDS Portfolio

Block Storage

  • Ultimate Flexibility
  • Always-On Business Continuity
  • Maximum Performance
  • Cost Savings
  • Uniform Management

File & Object

  • Visibility & Control
  • Ultimate Flexibility
  • Efficiency & Simplicity

Simple & Competitive Pricing Models

Three types of capacity licenses are available.

enterprise license

Enterprise class licenses offer the highest performance, richest feature set and most flexibility

standard license

Standard licenses are ideal for midrange requirements

business edition license

Business edition is the cost-efficient entry level of SANsymphony suited for smaller but demanding HA installations

subscription pricing icon

Term License Pricing

  • Competitive pricing – affordable entry into SDS
  • Over the long term, term licensing provides more revenue and more margin for partners
  • The term license includes support and software updates
  • Volume discounts apply
  • Governmental and educational organizations eligible for additional discounts
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Build A Sustainable Revenue Stream

  • Excellent Maintenance Renewal & Term License Renewal programs
  • Provide strategic value, not just one-time sale
  • Enables much needed cash flow and lucrative business

Wide-Open Opportunities

Install Base

  • Non-disruptively add DataCore™ software to existing customers’ infrastructure.
  • Drive account penetration, expansion & control.
  • Increase share of the customer’s IT budget.
  • Upsell & cross-sell.

New Accounts

  • Access to a creative & innovative approach to solving storage issues.
  • Become the customer Trusted Advisor on the Software Defined Storage Trend.
  • No hardware vendor lock-in enables Partner to propose exactly what customer needs instead of just what one vendor has to offer.

Mature Partner Program

Wide range of benefits for its members including lead registration, rewards and recognition for those partners committed to selling DataCore solutions. Benefits under the DataCore Partner Program are structured into three (3) levels corresponding to how much DataCore business you influence and your demonstrated competency with DataCore solutions.

DataCore Certified Business Partner
DataCore Silver Solution Provider
DataCore Gold Solution Provider

Holistic SDS Portfolio

Sales & Technical Certification

  • Full range of training classes
  • Certified to position, scope, implement and upgrade
  • Complimentary online web-based training
  • Traditional instructor-led classroom training

Customer Support Services

  • DataCore can provide the 1st line of support
  • Resellers are allowed and encouraged to provide customer support
  • Opportunity to increase services revenue

Sales and Technical Certification

DataCore Certified Sales Professional (DCSP)

DataCore Certified Sales Professional

This free online course is one of the certifications you need to get started selling storage virtualization software. To prepare, review the resources on the DCSP page and take the online exam.

More Info

DataCore Certified Solution Architect (DCSA)

DataCore Certified Solution Architect

The DCSA curriculum is intended for technical pre-sales & post-sales professionals seeking greater knowledge on how to architect and design DataCore solutions.

Note: DCSP (DataCore Certified Sales Professional) is a prerequisite for DCSA.

More Info

DataCore Certified Implementation Engineer (DCIE)

DataCore Certified Implementation Engineer

The DCIE curriculum is intended for technical post-sales professionals responsible for the installation, implementation and support of DataCore solutions.

More Info

Customer Support Services

24x7x365 Multi-lingual Support, Around The Globe
  • Gold-level (not tiered)
  • Consistently achieve > 90% satisfaction in customer surveys
3 Major Support & Training Centers
  • Fort Lauderdale, Florida, U.S.A.
  • Reading, England
  • Tokyo, Japan
Datacore Engineers Own Resolution Start To Finish
Multi-vendor Collaboration Via TSANet

Program Benefits

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  • Channel Development Funds
  • Joint Press Releases
  • Co-branded Customer Case Studies & Collateral
  • Assistance in building marketing plans
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  • Lead Assignment
  • Opportunity Assignment
  • Joint Customer & Prospect Events
  • Co-Branded e-mail or advertising campaigns
  • DataCore Hosted Webinars

Program Benefits


To reward and protect our Partners, DataCore offers a generous discount on software, based on being the first to bring DataCore into a net new opportunity. DataCore Certified Business Partners, Silver Partners and Gold Partners who register opportunities are eligible to a lead registration discount via the Lead Registration Program.

Lead registration discounts are available for existing and net new customer opportunities. Only one active lead registration may exist for any opportunity.


Not for Resale (NFR) software is only to be used for testing, self- education or in-house demonstrations to potential customers. It may not be used for production purposes and must not be installed at customer site.


DataCore offers free evaluation software for customers, if the trial software doesn’t meet their testing needs. Evaluation software is valid for 30 days with the possibility of extending for an additional 30 days with DataCore approval.


Access to the DataCore Partner Portal, a partner-oriented online repository for the most up-to-date sales and marketing content and collateral.


The Partner Internal-Use License Program provides a full production license for Internal, Non-Commercial use. Non-Commercial means not intended for or directed towards monetary compensation. Only Gold Partners are eligible for the Partner Internal-Use License Program.


Lucrative margins, rebates, bonuses and spiffs.


  • Maintenance Renewals for Silver and Gold Partners
  • Term License Renewals for Certified Business, Silver and Gold Partners


We have a great technology and we’re looking for a few select partners who want to capitalize on this market opportunity together.

Apply to be a partner
Or contact us at: channelEMEA@DataCore.com