Press Release

Cheap as Chips Chooses DataCore for Flexible Storage and Faster Performance

Dynamic Retailer Embraces Software-Defined Storage as the Future for Its Storage Network

MELBOURNE – October 13, 2014 – DataCore, a leader in software-defined storage, today announced that leading Australian discount retail chain Cheap as Chips has chosen DataCore Software to amplify and manage its storage network across three states.

DataCore provides software defined storage solutions to a range of Australian and international businesses. Cheap as Chips is the latest company to implement DataCore’s SANsymphony™ software to manage its storage network in its 30 stores across South Australia, Victoria and New South Wales.  

Cheap as Chips ICT manager Eamonn Merrifield said the company needed to modernise its existing infrastructure to improve flexibility and performance of its storage network.

“Performance is paramount to run our key business applications – we usually carry over 14,000 product lines at any time and the tiered storage solution offers us performance in areas where we need it most,” Mr. Merrifield said.

“A primary factor in Cheap as Chips’ decision to go with DataCore was they do not restrict us to certain storage vendors. This allows us to take advantage of the rapidly changing storage market,” he said.

DataCore’s Regional Sales Director Ian Heath commented, “We are pleased to welcome Cheap as Chips to our client base and look forward to providing them with resilient, software-defined storage solutions that can grow as needed to meet their business needs.” said

DataCore is a leader in software-defined storage. The company’s storage virtualization and virtual SAN solutions empower organizations to seamlessly manage and scale their data storage architectures, delivering massive performance gains at a fraction of the cost of solutions offered by legacy storage hardware vendors. Backed by 10,000 customer sites around the world, DataCore’s adaptive and self-learning and healing technology takes the pain out of manual processes and helps deliver on the promise of the new software defined data center through its hardware agnostic architecture.

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DataCore, the DataCore logo and SANsymphony are trademarks or registered trademarks of DataCore Software Corporation. Other DataCore product or service names or logos referenced herein are trademarks of DataCore Software Corporation. All other products, services and company names mentioned herein may be trademarks of their respective owners.

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Orla Hanby
DataCore Software