Press Release

DataCore Software Announces Amanda Bedborough as Senior Vice President EMEA Field Operations

Amanda Bedborough’s role has expanded to include Enterprise Programs, Channel Sales and Overall Sales Results for the EMEA region

MUNICH, GER, READING, UK – April 30, 2015DataCore Software, a leader in software-defined storage, has announced that Amanda Bedborough has been promoted to the new position of Senior Vice President, DataCore EMEA Field Operations. Amanda previously served as the company’s executive level strategist and driver of EMEA go-to-market business initiatives. The position was created to capture the growing market opportunity and to fulfill the increasing customer demand for the company’s SANsymphony™-V10 software-defined storage (SDS) platform, virtual SAN and hyper-converged solutions. Developing new enterprise account business and expanding our penetration of platform sales within existing accounts will be a primary focus. Amanda will be responsible for driving enterprise sales and programs, building a skilled network of value-added resellers and driving the continued infrastructure investment, new business initiatives and ongoing management of DataCore field resources throughout the EMEA region.

Amanda commented, “I’ve worked with numerous technology companies at various stages of growth and evolution and the opportunity at DataCore, in today’s era of software defined everything, is the most exciting role I have been involved with.”

Amanda Bedborough brings to DataCore over 20 years of experience in senior executive IT positions, creating profitable growth for technology companies such as Corel, 3DFX Interactive and STB Systems.  Formerly an Executive Vice President, Global Sales & Marketing for Corel Corporation, Amanda is well qualified to assist DataCore on its next stage of transitional growth, driving our go-to-market strategy for customer acquisition and retention, today and into the future. 

“Our pursuit of the growing software-defined storage market opportunities and the success of our SANsymphony-V platform and virtual SAN hyper-converged solutions made it important for DataCore to add an executive of Amanda’s caliber to build on our momentum,” said Steve Houck, Chief Operating Officer at DataCore Software. “Amanda is a proven leader and her market experience, initiative and ability to build successful sales teams, develop ‘win-win’ channel partnerships and grow enterprise business accounts will enable us to seize new market opportunities and scale our company to the next level.”

DataCore, the DataCore logo and SANsymphony are trademarks or registered trademarks of DataCore Software Corporation. Other DataCore product or service names or logos referenced herein are trademarks of DataCore Software Corporation. All other products, services and company names mentioned herein may be trademarks of their respective owners.

About DataCore Software

DataCore is a leader in software-defined storage. The company’s storage virtualization and virtual SAN solutions empower organizations to seamlessly manage and scale their data storage architectures, delivering massive performance gains at a fraction of the cost of solutions offered by legacy storage hardware vendors. Backed by 10,000 customer sites around the world, DataCore’s adaptive and self-learning and healing technology takes the pain out of manual processes and helps deliver on the promise of the new software defined data center through its hardware agnostic architecture.

Visit or call (877) 780-5111 for more information.

Local Agency Contact:
Sharon Munday
KPR Global
+44 7787 566382