Press Release

DataCore Software announces business expansion of Northern European Operations and new distribution partnership serving Nordic Region

Sales expansion driven by new software that is enabling today’s server and desktop virtualisation projects worldwide

READING, UK – June 20, 2011 – DataCore Software, the industry’s premier provider of storage virtualisation software, today announced that due to the demand created with its latest generation software release, SANsymphony™- V, that it will be heavily investing and expanding the Northern European operation with an invigorated sales channel into the Nordic region.
“Since the beginning of the year, we have seen a large end user demand for DataCore’s new SANsymphony-V solution. We have also invested heavily in resources in the UK, allowing us to leverage our most experienced Sales Engineers and Sales Managers to expand our channels into the Nordics.” comments Keith Joseph, Regional Director, DataCore Software, Northern Europe. “This has resulted in key signing of a new distribution arrangement with AlphaBridge in Sweden.”
“We see convincing analyst growth figures for virtualisation across the Nordic region and this, along with the new product momentum, has launched us into an exciting new phase of business development. We are actively recruiting partners and are holding webinars on how DataCore can solve many key customer pain points and how partners can profit by learning more about the value proposition of storage virtualization software”, continues Joseph.
DataCore is thrilled to make two key channel announcements in the Nordics. The first is in Sweden, where Atea Sverige AB have been promoted to the Gold Partner level, the first reseller partner in the region to achieve this accolade. Atea have been responsible for much of the region’s growth momentum including key customer wins at MittMedia AB, one of the countries’ largest media companies. Per Olofsson manages the Server and Support team within MittMedia and comments on DataCore’s software: “What we have here (at MittMedia) is a solution that not only provides us with a highly available system, but also gives us a flexible template from which to seamlessly add new applications, servers, updates without downtime or great investment.”
The second announcement that covers Sweden, Norway, Denmark and Finland is that AlphaBridge have been signed as a distribution partner and have commenced the relationship by joining forces on a number of Storage Virtualisation events which concluded last week. AlphaBridge join Arrow ECS as distributors within Sweden. Joseph concludes, “We are actively recruiting partners and are holding webinars as to why to sell DataCore. Those interested in learning more and building a partnership selling storage virtualisation software should contact the regional head office on the number below.”
About DataCore Software
DataCore Software is the industry’s premier provider of storage virtualisation software. Its software-as infrastructure platform solves the big problem stalling virtualisation initiatives by eliminating the storage-related barriers that make virtualisation too difficult and too expensive. For additional information, visit the DataCore website at or call 44 (0) 118 949 7024.

DataCore, the DataCore logo and SANsymphony are trademarks or registered trademarks of DataCore Software Corporation. Other DataCore product or service names or logos referenced herein are trademarks of DataCore Software Corporation. All other products, services and company names mentioned herein may be trademarks of their respective owners.

Media Contacts:
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KPR Global
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