Press Release

DataCore Software announces business expansion of Northern European Operations into United Arab Emirates

Reading, UK – July 15, 2011 – DataCore Software, the industry’s premier provider of storage virtualisation software, today announced that due to the demand created with its latest generation software release, SANsymphony™- V, that it will be heavily investing and expanding the Northern European operation with an invigorated sales channel into the Middle East and Africa.
 
“Momentum continues to gather worldwide for DataCore’s new SANsymphony-V solution. This, together with the staggering untapped growth rates that IDC predict in the region (2010 figures show potential adoption figures of over 94% of storage virtualisation) have focused our effort into securing a strong foothold into the area. We have therefore recruited the best local channel virtualisation partners at distribution and reseller level.” comments Keith Joseph, Regional Director, DataCore Software, Northern Europe. “As a result of this increased focus and working alongside distribution virtualisation specialist, Magirus Middle East, we are pleased to announce the signing of our first Gold Partner in the region, BIOS Middle East.”
 
Commenting from Dubai, Bhaskar Peruri, Business Development Manager, Magirus Middle East notes, “in the UAE region, server and desktop virtualisation technologies have really started to penetrate. Companies of all sizes are now freely understanding that shared storage is an essential component of the virtualisation infrastructure. DataCore’s storage virtualisation software is making in-roads fast here as it delivers a radically simple, high availability solution to meet both virtual desktop and virtual server shared storage requirements.”
 
Joseph takes up the story, “To meet this growth, we have been pleased to recruit some key UAE based reseller partners. BIOS Middle East is one such partner who excel in the provision of cost-effective technology infrastructures that deliver real savings and returns.” Sacha Narinx is the Technical Director, BIOS Middle East who elaborates further. “The addition of DataCore into our portfolio is a natural fit given that we only recommend innovation that delivers customer value. We have been a trained DataCore business partner for just over three months, in that time we have generated key customer wins and we are pleased to be announced as the first Gold Partner in the Region.”
 
In addition to BIOS Middle East, DataCore have just announced the signing of Agility Grid, IT Infrastructure Specialists in the Middle East region. Also based out in Dubai, the company assists customers across UAE and the region as a whole. Joseph concludes, “We are actively recruiting partners and are holding webinars as to why to sell DataCore. Those interested in learning more and building a partnership selling storage virtualisation software should contact the regional head office on the number below.”
 
About DataCore Software
DataCore Software is the industry’s premier provider of storage virtualisation software. Its software-as infrastructure platform solves the big problem stalling virtualisation initiatives by eliminating the storage-related barriers that make virtualisation too difficult and too expensive. For additional information, visit the DataCore website at www.datacore.com or call 44 (0) 118 949 7024.

DataCore, the DataCore logo and SANsymphony are trademarks or registered trademarks of DataCore Software Corporation. Other DataCore product or service names or logos referenced herein are trademarks of DataCore Software Corporation. All other products, services and company names mentioned herein may be trademarks of their respective owners.

Media Contacts:
Sharon Munday
KPR Global
+44 (0) 7787 566382
smunday@kprglobal.com and publicrelations@datacore.com