Press Release

DataCore Software Announces New VP of Asia Pacific Sales

DataCore Continues to Expand Its APAC Presence at a Significant Pace Due to Rising Demand for Proven Software-defined Storage Solutions

MELBOURNE – May 14, 2015 – DataCore Software, a leader in software-defined storage, today announced that Jamie Humphrey, based in Australia, has been appointed as the vice president of the company’s Asia Pacific region. Humphrey will drive the DataCore Software brand and go-to-market sales strategy in APAC.  He will be responsible for enterprise sales, creating a skilled network of value-added resellers and driving the continued infrastructure investment and ongoing management of resources throughout the region.

This important and strategic hire is part of DataCore’s plan to grow investment and increase its market footprint in the Pacific Rim for the purpose of making it easier for organizations of all types to manage their storage resources through the company’s software-defined storage technology.

Mr. Humphrey comes to DataCore Software from Dell, where he held the position of director and general manager of the company’s successful storage and data management business. With more than ten years of experience at Dell, Mr. Humphrey drove Dell’s storage brand recognition and led the business through a number of restructures, including the amalgamation of the technical and sales teams to provide a highly synergized and effective business organization.

“Jamie has been instrumental in developing key enterprise customer accounts and a network of value-added channel partners to significantly increase Dell’s sales revenues,” stated Carlos Carreras, senior vice president of worldwide field operations at DataCore Software. “We are confident that he is the right point person for new customer acquisition in APAC and for aligning our resources to best meet the increasing market demand for software-defined storage throughout the region.”

Mr. Humphrey also has more than 20 years of experience working across technical pre- and post-sales as well as IT infrastructure management for very complex and comprehensive IT departments.

“I joined DataCore because the company has the right vision and the timing is right to seize the huge market opportunity around software-defined storage and hyper-converged solutions,” explained Mr. Humphrey. “The movement to a software-defined storage strategy is inevitable. It enables any enterprise to overcome real-life storage management issues, improve the productivity of their existing storage investments and gain the needed flexibility to meet growth and IT demands as they arise. Proven strategic leadership is what is needed to capitalize on this market opportunity in the Asia Pacific region.”

More than 10, 000 customer sites around the world already rely on DataCore solutions, with just under 1,000 located within the APAC region. Raising the awareness of the customer value proposition in terms of cost savings, productivity gains and flexibility will be key to driving growth. 

The hiring of a new vice president for Asia Pacific follows Carreras’ comment from a previous DataCore announcement that the company intends to expand its team by 20 percent over the next 12 months. Carreras also noted that DataCore was set to invest heavily in the Australian channel with projected company growth of over 40 percent in 2015.

Recently, DataCore and Chinese ICT solutions provider Huawei announced a partnership, which will see DataCore’s SANsymphony-V10 software and Huawei’s FusionServer integrated in a new line of certified hyper-converged solutions.

The collaboration is DataCore’s second hyper-converged deal in recent months, following an agreement with Fujitsu.

Technology and solution alliances with these vendors, and long-standing partners such as Dell and Cisco, are examples of constituents in the DataCore ecosystem on which the users in APAC can rely. The partnerships are designed to help unify different types of storage systems with centrally managed data services, enabling users to derive the most value from their storage investments, both now and in the future.


About DataCore Software

DataCore is a leader in software-defined storage. The company’s storage virtualization and virtual SAN solutions empower organizations to seamlessly manage and scale their data storage architectures, delivering massive performance gains at a fraction of the cost of solutions offered by legacy storage hardware vendors. Backed by 10,000 customer sites around the world, DataCore’s adaptive and self-learning and healing technology takes the pain out of manual processes and helps deliver on the promise of the new software-defined data center through its hardware-agnostic architecture.

Visit or call +61 3 8459 2107 for more information.

DataCore, the DataCore logo and SANsymphony are trademarks or registered trademarks of DataCore Software Corporation. Other DataCore product or service names or logos referenced herein are trademarks of DataCore Software Corporation.

Media Contact:
Orla Hanby
Marketing Manager ANZ
Tel: +613 8459 2107