Press Release

Leading UK End User testimonial Award recognizes the significant performance improvements in critical apps and intelligent auto-tiering for Quorn Food’s data set

READING, UK., Nov 25, 2013 – DataCore Software, the leader in software defined storage architecture and premier provider of storage virtualization software, was thrilled to receive on Thursday night one of the prestigious 2013 SVC (Storage, Virtualization& Cloud) Project Awards in the Storage Project of the Year category for the installation at Quorn Foods (part of the Marlow Foods Group).  The Awards, organized by leading media house, Angel Business Communications (titles include Data Centre Solutions, Virutalization World and Storage Networking Solutions), aims to showcase the Best of British IT Storage customer endorsements, and culminated in a Central London prestigious awards ceremony.

Sharon Munday, DataCore Marketing Manager and author of the Quorn Food testimonial commented. “We are genuinely thrilled to receive this award as it is all about recognizing enduring business benefits to the customer. The Quorn Foods installation showcases how best to utilize the power of a software defined storage layer, not only to shore up the virtualized estate, but also to provide underlying tools to the business to increase competitive edge. In the case of Quorn, deploying DataCore’s SANsymphony solution led to a decrease in ERP data mining times at critical month end, from 20 minutes to a blistering 20 seconds. That’s an eye -opening achievement that enticed the   independent panel of judges.”

Simon Birbeck, from IT partner Waterstons, elaborated further:- “What we achieved here was the transitioning of Quorn Foods from a greenfield virtualization site with lots of legacy hardware of varying age and efficiency, to an efficient install that now boasts intelligent auto-tiering and cascading of data depending on importance to the business. Quorn Foods has come to rely on the advice and installation from Waterstons with DataCore’s SANsymphony sitting at the heart of this optimized success.”

DataCore’s Kevin Davids, Hayley Furner and Emily Darling were on-stage to collect the Award at the glittering ceremony.

Franziska Priebe, Marketing Manager of award organizers Angel Business Communications, says “This year we have had not only a significant increase in the overall number of nominations but also in the total votes received. The SVC  Awards recognize the users, manufacturers and suppliers operating in the cloud, virtualization and storage sectors and are voted for by the readers of our wide range of print and online publications. All finalists did well in making the shortlist but Quorn Foods (Marlow Foods) supported by DataCore Software was the clear winner in its category ‘Private Sector Storage Project of the Year’.”

About the SVC Awards 2013:
The Storage, Virtualization, Cloud (SVC) Awards recognizes the products, projects and services as well as honour companies and teams operating in the cloud, virtualization and storage sectors. The SVC Awards acknowledge the achievements of end-users, channel partners and vendors alike. Offering a wide range of categories, from Archiving Project of the Year to Service Provision, the SVC Awards are widely recognized as being the UK’s leading customer testimonial event.  

About DataCore Software
DataCore Software, the leader in software defined storage architecture, develops storage virtualization software leveraged in virtual and physical IT environments to obtain high availability, fast performance and maximum utilization from storage. DataCore’s SANsymphony storage hypervisor is a comprehensive, yet hardware-independent solution which fundamentally changes the economics of provisioning, replicating and protecting storage for large enterprises and small to midsize businesses. For additional information, visit the DataCore website at or call +44 (0) 118 949 7024.

DataCore, the DataCore logo and SANsymphony are trademarks or registered trademarks of DataCore Software Corporation. Other DataCore product or service names or logos referenced herein are trademarks of DataCore Software Corporation. All other products, services and company names mentioned herein may be trademarks of their respective owners.

Media Contacts:
Sharon Munday
KPR Global
 +44 7787 566382