Press Release

VMworld 2011 Copenhagen: DataCore Software Demonstrates How Its Storage Hypervisor and Auto-Tiering Provides Seamless Access to Cost-Effective Cloud Storage

Stand 16, VMworld 2011 Copenhagen. – October 18, 2011 – DataCore Software, the industry’s premier provider of storage virtualization software, today announced at VMworld 2011 in Copenhagen, that it has extended its storage hypervisor architecture with functionality that empowers attendees to optimize the utilization and performance of their on-site assets and take full advantage of low cost, virtually unlimited ”pay as you go” storage in the cloud. DataCore’s SANsymphony™-V storage hypervisor now integrates seamlessly with the CloudArray® cloud storage gateway from TwinStrata, the leading innovator of cloud-based data storage, allowing a simple, transparent and cost-effective cloud gateway for backup, archiving and tiered, off-site Cloud Storage.
“The entire concept of moving to a storage infrastructure into the Cloud can cause concerns to companies that really want a dual solution of being able to bridge and offload backups and less critical storage straight into the Cloud, while virtualizing, managing and tiering their business critical data assets on site,” notes Christian Hagen, vice president EMEA channel and sales operations at DataCore Software. “To meet this need, we are extending our SANsymphony-V storage hypervisor and our auto-tiering management to bridge and to migrate on-premise storage automatically into the Cloud storage tier via the TwinStrata software appliance.”
To cost-effectively meet growing enterprise storage demand, CloudArray supports virtually unlimited “pay as you go” storage capacity. To help organisations quickly gain access to the cloud, DataCore is extending a free CloudArray Virtual Appliance offer to its storage hypervisor customers. This includes a 1 TB version of the CloudArray cloud storage gateway software for SANsymphony-V (a $2995 MSRP value and easily upgradeable to much larger data volume capacities), accompanied by a base level of customer support and the use of a 30-day free cloud storage account.
VMware Experts Sign-up for Free Storage Hypervisor NFR
Also of note to the show attendees is the introduction and availability of a free NFR (Not for Resale) licence key for all VMware Certified Experts and trainers to the NFR free storage hypervisor, DataCore’s SANsymphony-V.  Download of the licence key will allow accredited virtualization experts non-production use within their home or office so that they can see for themselves how adoption of the storage hypervisor will give them the hands-on ability to manage and leverage the storage assets that sit behind every virtualization project.
Download is simple. Qualified virtualisation experts attending the show can click on: and enter proof of VMware certification to start using the software.
“Storage has been the forgotten tier of virtualisation, routinely stalling projects and adding unforeseen complications and costs,” said Linda Haury, vice president worldwide marketing at DataCore Software. “By providing the SANsymphony-V storage hypervisor to VMworld experts for home and office labs, they’ll be able to educate others about the most effective means for leveraging storage assets – a move which will advance virtualization adoption and benefit the industry as a whole.”
Simplify and Automate Management to Gain the Full Use of Your Storage Investments
DataCore’s SANsymphony-V storage hypervisor is unique in its ability to provide an architecture that manages, optimizes and spans all the different price-points and performance levels of electronic and mechanical storage, including electronic memory, SSDs, disk devices and cloud storage tiers. Among its comprehensive features is advanced automated tiering of disks. This option automatically relocates disk blocks among pools of different storage devices, keeping demanding workloads operating at peak speeds. Less critical and infrequently accessed disk blocks naturally gravitate towards lower cost disks. With the transparent integration of a CloudArray Cloud gateway, DataCore customers can auto-tier seamlessly to a tier of storage that resides on the Cloud. They use what they believe are on-site iSCSI disks whose contents are located remotely on a cloud storage provider of their choice. This allows less critical tiered storage, backups and archive data to be cost-effectively placed in cloud storage that can grow almost limitlessly (and with pay-as-you-go tiers), while offering additional savings in space, power and cooling.

To book a meeting with key DataCore executives on the stand, please contact Michael Baumann at KPR Global. Tel: +49 (0)151 587 28 448.

About DataCore Software
DataCore Software is the industry’s premier provider of storage virtualization software. Its SANsymphony-V storage hypervisor software solves the big problem stalling virtualization initiatives by eliminating the storage-related barriers that make virtualization too difficult and too expensive. For additional information, visit the DataCore website at or call +44 (0) 118 949 7024.

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DataCore, the DataCore logo and SANsymphony are trademarks or registered trademarks of DataCore Software Corporation. Other DataCore product or service names or logos referenced herein are trademarks of DataCore Software Corporation. All other products, services and company names mentioned herein may be trademarks of their respective owners.

Media Contacts:
Michael Baumann
KPR Global
M. +49 (0)151 587 28 448 and

Sharon Munday
KPR Global
+44 (0) 7787 566382 and