Press Release

DataCore Announces New Vice President of Sales to Drive Partner Business for the Americas and EMEA at Autobahn Speed

DataCore veteran Christian Hagen will extend European “partner enablement” model to the American markets

FORT LAUDERDALE, Florida – October 8, 2008 – DataCore Software, the leading provider of storage virtualization software, has appointed Christian Hagen as its new Vice President of Sales for the Americas & EMEA. Hagen , the former Vice President of Sales and Partner Development EMEA is now also responsible for all DataCore sales and channel business activities in the Americas . With this appointment, DataCore aims to leverage its proven European distributor and channel partner programs in the US as well as in Europe . The partner enablement model has proven itself in Europe , where it has successfully empowered distribution and reseller partners.

“Christian has an impressive track record and he clearly understands what it takes to build successful working partnerships to accelerate growth,” says George Teixeira, president and CEO, DataCore Software. ”Christian is focused on building our channel and developing the win-win relationships and programs that are the key to driving the success of DataCore’s SANsymphony™ and SANmelody™ platforms in the Americas.

During his tenure as Vice President of EMEA Sales and Partner Development for DataCore, Christian Hagen led DataCore’s EMEA business to record growth rates by nearly doubling annual sales and doubling the number of business partners on a yearly basis. The 46-year-old German successfully broadened the company’s market footprint with a two-tier distribution model – targeting distribution partners and value-added resellers (VARs) with strong technical expertise in virtualization markets. The company has also aligned its sales, training and support organization in order to better enable channel partners to multiply their business with virtual platforms like Citrix XenServer, VMware, Microsoft VS, Oracle VM, Sun VM, Virtual Iron, etc., in conjunction with DataCore storage virtualization.

“DataCore remains 100 % committed to the channel,” says Hagen . “We are in a unique and exciting position, because we deliver the industry’s best storage technology, which complements and enhances the other virtualization layers – from the server to the desktop. I’m looking forward to my new role and I am absolutely convinced that DataCore and our partners will benefit from unifying our channel approach worldwide.”

Christian Hagen joined DataCore Software in 2000 and directed the company’s activities in Central Europe from 2004 on. In 2007 he was appointed Vice President of EMEA Sales and Partner Development and extended the successful central European approach into the European markets, as well as the Middle East and Africa . Christian Hagen has 20 years experience in the storage industry and is recognized as expert in virtualization, storage management, business continuity and disaster recovery. He held various positions in sales, engineering, support, and business development at Deutsche Bank, Sterling Software, Computer Associates and IBM.

A “Perfect Storm” of Opportunity for Partners

DataCore’s growth has been especially strong in the VMware, Citrix and Microsoft channel. The success reflects the fact that storage virtualization – originally adopted in the enterprise data center – is becoming accepted as a mainstream technology in the SME market, where DataCore established itself as the perfect complement server, application and desktop virtualization. In the growing market for the total enterprise virtualization (TEV), DataCore Software maximizes the value of IT assets and boosts business productivity. At the same time, DataCore technology helps users get the most out of their investments with Virtual Machines (VMs) by eliminating the inflexibility of physical storage.

“Any partner serving the virtualization market knows that virtual servers drive the need for business continuity and those partners that can meet this need are reaping major rewards,” summarizes Hagen . “We have an incredible market offering for partners through our high availability solutions that enable true automatic failover and failback recovery at affordable prices.”

About DataCore Software

DataCore Software, the leading provider of storage virtualization SAN software, fundamentally changes the economics of managing storage with innovative software that combines advanced functions and services with the agility and savings of hardware independence. DataCore lowers the cost and complexity of IT by making storage efficient, fast, flexible, fail-safe and virtual. DataCore’s portable storage server software simplifies and automates capacity expansion and centralizes storage management for Windows, UNIX, Linux, MacOS, NetWare, VMware and other leading open system and virtual server platforms. DataCore is privately held and its corporate headquarters are in Ft. Lauderdale , Florida . For more information, call (877) 780-5111 or visit www.datacore.com.

DataCore, the DataCore logo, SANmelody and SANsymphony are trademarks or registered trademarks of DataCore Software Corporation. Other DataCore product or service names or logos referenced herein are trademarks of DataCore Software Corporation. All other products, services and company names mentioned herein may be trademarks of their respective owners.

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Corporate Contacts (US):

DataCore Software
Bettye Grant
Tel: +1 954.377.6000
publicrelations@datacore.com

— or —

Red Nine PR
Stuart Smith
+1 336.896.1874
ssmith@redninePR.com

Media Contact (UK & Europe):

Sharon Munday
Account Director, KPR Global
(Representing DataCore Software)
Tel: +44 (0) 1189 745418
smunday@kprglobal.com