Press Release

DataCore Software Appoints Virtualization, Cloud and Storage Industry Veteran Steve Houck to Newly Created Chief Operating Officer Role

In the Wake of Launching SANsymphony-V 9.0, “The Storage Hypervisor for the Cloud,” DataCore Expands Management Team to Respond to New Market Opportunities and Growth

Steven HouckFORT LAUDERDALE, Fla. – July 25, 2012 – DataCore Software, the storage hypervisor leader and premier provider of storage virtualization software, today announced the appointment of its first Chief Operating Officer (COO), Steve Houck. The new position was created to organize and drive DataCore’s rapid growth and market leadership in storage virtualization. Houck is a highly regarded veteran in virtualization, flash storage, cloud computing and data center technologies. His previous roles included vice president of worldwide channels for VMware, along with various global sales leadership posts at EMC Corporation. Houck has also held executive posts for global field sales and go-to-market strategy development at start-up ventures focused on cloud computing and flash storage, with the most recent executive role at Astute Networks, an innovative SSD technology company.

“DataCore’s industry leadership – combined with a top-notch management team and superb market conditions – presented a perfect scenario for all involved,” stated Steve Houck, COO, DataCore Software. “The momentum toward storage virtualization adoption is palpable and SANsymphony-V 9.0 is head-and-shoulders above any other solution. I look forward to ensuring DataCore builds upon its success and reputation for delivering ‘must have’ technology.”

DataCore Upscales Solutions & Management Team to Capture New Market Opportunities
The appointment comes in the wake of DataCore launching a new version of its leading-edge storage hypervisor, SANsymphony™-V 9.0, which targets larger scale data centers and cloud storage infrastructures. With the success of SANsymphony-V 9.0, as well as the launch of new Cloud Service Provider (CSP) and System Builder programs, DataCore is scaling up to take advantage of new business opportunities and expand routes-to-market in order to keep pace with growing demand for its technology worldwide.

DataCore’s new SANsymphony-V 9.0 – “The Storage Hypervisor for the Cloud” – squarely meets a market need for IT directors and systems administrators seeking to manage enterprise-wide storage and quickly roll out agile, scalable virtualized storage infrastructures. The new capabilities are driven by:

  • Organizations planning private cloud deployments. 
  • Large data centers seeking responsive, cloud-like services. 
  • CSPs developing public, private and hybrid cloud offerings.

A guided tour video of SANsymphony-V and additional “at-a-glance” information is available here:

The Next Level: New Targets and New Routes to Market
“Our pursuit of available market opportunities and the success of SANsymphony-V made it important for DataCore to add an executive of Steve’s caliber to build on our momentum,” said George Teixeira, president and CEO, DataCore Software. “Steve is a proven leader and his market experience, initiative and ability to build and grow successful business partnerships will enable us to seize new market opportunities and scale our company to the next level.”

DataCore is investing in its team, technology and go-to-market strategy in many ways. Houck’s new position coincides with the rollout of new routes-to-market for DataCore products, specifically through Cloud Service Providers (CSPs)s and system builders.

DataCore is committed to working with partners to build an ecosystem of appliance-focused, value-add versions of its storage hypervisor that meets the individual needs of customers. New business development efforts are underway that further support volume resellers, system integrators, solid state disk (SSD) vendors and appliance system builders selling SANsymphony-V.

For background information, please see: DataCore Software Targets Volume Resellers, System Integrators, SSD Vendors and System Builders with Fast-Start Business Development Programs.


To learn more and to get started with these new programs, please contact the DataCore Business Development team at

About DataCore Software
DataCore Software develops storage virtualization software for high availability, fast performance and maximum utilization from storage in virtual and physical IT environments. DataCore SANsymphony™-V storage hypervisor is a comprehensive, hardware-independent solution that fundamentally changes the economics of provisioning, replicating and protecting storage in large enterprises and small to midsize businesses. For additional information, visit the DataCore website at or call (877) 780-5111.

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DataCore, the DataCore logo and SANsymphony are trademarks or registered trademarks of DataCore Software Corporation. Other DataCore product or service names or logos referenced herein are trademarks of DataCore Software Corporation. All other products, services and company names mentioned herein may be trademarks of their respective owners.

Media Contacts:

Stuart Smith
DataCore Software
954-377-6032 and

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JaeMi Pennington
Davies Murphy Group (DMG)