Press Release

DataCore Software Expands Channel Partner Ecosystem to Capitalize on Fast Growing Storage Hypervisor and Virtualization Market Opportunity

Makes it Easier to Sell and Deploy Profitable Software and Appliance-like Solutions; Targets New Microsoft Resellers and Builds Upon Growing Base of VMware, Citrix and Storage VARS


FORT LAUDERDALE, Fla. – February 28, 2012 –
Today, DataCore Software, the storage hypervisor leader and premier provider of storage virtualization software, is simplifying the process of selling and implementing its SANsymphony-V storage hypervisor by announcing significant new tools and enhancements to its Partner Program. Demonstrating its unrivaled commitment to the channel, DataCore’s Partner Program helps create new revenue streams and provides enhanced tools to global channel partners.

DataCore has both realigned the Partner Program and introduced a host of new benefits and rewards.
New features include “door opener” starter systems, configuration tools, and virtualization sales playbooks, all making it simple and rewarding for partners to begin selling profitable storage virtualization and SAN management software solutions. Additionally, a new Business Solution Partner level has been added to the existing premier Silver and Gold Partner tiers, enabling organizations to select the program that best suits its individual needs. Some of the highlights include:

  • Business Solution Partners: At this level, partners are eligible to sell DataCore software licenses, maintenance, and renewals; qualify for lead registration discounts; and have the ability to access the DataCore Partner Portal and live-trial demo site. Business partners now have the opportunity to quickly get started selling entry level SANsymphony™-V solutions with only a minimum set of on-line training needed in order to install and support these storage hypervisor systems.
  • Silver and Gold Solution Partners: Silver and Gold partners benefit from marketing programs and special promotions, greater presence on the DataCore website, eligibility to earn training vouchers for qualifying sales and more. Gold partners also have dedicated account managers to assist in developing business and quarterly sales plans, and can earn quarter-end channel rewards on all eligible product sales.

“DataCore is truly dedicated to the channel community and making it easier for partners like us to profit from growing storage and virtualization opportunities,” said John Wood, vice president, Derive Technologies. “As large-scale IT projects can cost hundreds of thousands of dollars to implement, including countless man hours, organizations want to make the right decisions about their storage needs before heading down a wrong and costly path. Storage and virtualization are incredibly hot sectors, and DataCore has made it easier for us to successfully win new customers and deliver an infrastructure platform that allows for more upsells and services. All while making customers happy and putting money in our pocket.”

Making it Simple to Configure, Install, and Deploy ‘Appliance-like’ Solutions
In addition to a wealth of sales, marketing, and training tools available via the DataCore Partner Portal, all three levels of DataCore™ partners will now have access to the new SANsymphony-V Rapid Configuration Wizard and step-by-step guides which can help them quickly install and implement the most popular SANsymphony-V configurations for their SMB customers. For those partners who already sell and package Dell, HP, and IBM-based server platforms to support virtualization and cloud projects, it is now easier to add DataCore software to the mix and profit from delivering and installing powerful SAN appliances and storage management platforms as part of an overall virtual infrastructure solution.

Expanding Market Opportunity with the Right Focus: Partner Quality versus Quantity

Having deployed more than 20,000 software licenses, DataCore is committed to its channel model and expanding the base of authorized partners who are well trained and qualified to install its solutions to maximize customer satisfaction.

To fulfill the growing demand, DataCore is actively recruiting new Microsoft virtualization partners who are focused on Hyper-V, virtual desktop, and private cloud projects, as well as the base of VMware and Citrix partners in need of virtual storage infrastructure and SAN management solutions. DataCore has a strong history with Microsoft, having recently joined the Microsoft System Center Alliance and Microsoft Partner Solutions Center. It is also working closely with Microsoft resellers globally to deploy joint solutions combining Microsoft System Center and SANsymphony-V.

New Sales Playbooks, Marketing Tools and Training

DataCore has implemented critical new messaging, programs, and marketing tools to ensure consistency and better communication with its partners and their prospects. Essential to making their business a success, these tools include a partner starter package with key information including “DataCore Workshop” seminar in a box, ‘white boarding’ for business executives, virtualization playbooks, storage hypervisor webinars, and access to partner webcasts and newsletters.

Additionally, DataCore offers a full range of training classes to ensure that partners are well equipped to position, scope, implement, and upgrade solutions for the SANsymphony-V storage hypervisor. Classes are available in both traditional instructor-led and online formats. All DataCore partners also have the opportunity to participate in DataCore’s SANcollege(SM) online training program and instructor-led classroom training sessions.

Compelling Sales Value Proposition
DataCore’s SANsymphony-V storage hypervisor enables partners to build on their virtualization, cloud, and storage practices. Partners can grow sales by offering a compelling business value proposition with a solution that virtualizes existing and new storage devices and works across both physical and virtual worlds, making it easy to penetrate new accounts, enhance existing storage investments, and provide an enduring infrastructure platform to deliver future services and add-on sales.

“Our partners are the key to success and our growth is tied directly to their accomplishments,” said Linda Haury, vice president of worldwide marketing, DataCore Software. “We’ve listened closely to our channel partners and their feedback has guided us in developing this new structure. As a result, we have built a five-star, award winning channel program that brings partners the tools and resources they need most to expand their business.”

About DataCore Software
DataCore Software develops storage virtualization software leveraged in virtual and physical IT environments to obtain high availability, fast performance and maximum utilization from storage. DataCore’s SANsymphony-V storage hypervisor is a comprehensive, yet hardware-independent solution which fundamentally changes the economics of provisioning, replicating and protecting storage for large enterprises and small to midsize businesses. For additional information, visit the DataCore website at www.datacore.com or call (877) 780-5111.

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DataCore, the DataCore logo, SANsymphony, and SANcollege are trademarks or registered trademarks of DataCore Software Corporation. Other DataCore product or service names or logos referenced herein are trademarks of DataCore Software Corporation. All other products, services and company names mentioned herein may be trademarks of their respective owners.

Media Contacts:

Stuart Smith
DataCore Software
954-377-6032
stuart.smith@datacore.com and publicrelations@datacore.com

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JaeMi Pennington
Davies Murphy Group (DMG)
781-418-2401
datacore@daviesmurphy.com