Press Release

Market Forces Behind Software Defined Storage Create New Channel Opportunities for DataCore Storage Virtualization Partners

New DataCore Premier Partner Program Positions Solution Providers as Leaders in Storage Virtualization

FORT LAUDERDALE, Fla. – April 1, 2013
– On the heels of its 15th anniversary and another year of record revenue growth, DataCore Software today announced the DataCore™ Premier Partner Program for the Americas. This expanded phase of the company’s global channel strategy is tailored for partners in the U.S., Canada, Latin America and the Caribbean seeking to capture the enormous opportunity in storage virtualization with the industry leading SANsymphony™-V.

According to Barry Martin, co-founder and principal at The Mirazon Group, a DataCore value-added reseller for seven years: “The potential to increase sales with this program and technology is tremendous, but it offers much more. DataCore helps us rein in account control that too often in the past had been lost to storage hardware manufacturers. We can genuinely do the right thing for our clients, getting the most value from their prior investments, while introducing them to the most appropriate innovations going forward. The additional payback is fantastic customer retention.”

“For partners in the virtualization business, there’s no better market opportunity today than storage virtualization and software defined storage,” said Steve Houck, chief operating officer at DataCore Software. “Customers are solving the most complex IT challenges today by virtualizing their storage environments with SANsymphony-V, liberating themselves from proprietary lock in and finally virtualizing Tier-1 applications, implementing leading flash storage technologies and managing data across multiple storage vendors.”

Several transformational forces have made DataCore’s storage virtualization software a necessary competency for IT consultants. These include:
  • Heated interest in moving from hard-wired to software-defined data centers.
  • Quest for responsive virtualized storage infrastructures to fuel high-performance, Tier-1 applications.
  • Urgency to assimilate flash storage and SSDs into tiered storage networks alongside conventional disk systems on the floor and rented capacity in the cloud.
  • Insatiable requirements from clustered servers for continuous access to Big Data stores.

The company’s hardware-agnostic SANsymphony-V storage hypervisor platform paves the way for channel partners to immediately capitalize on these favorable market conditions. Furthermore, DataCore’s enhanced program builds on appealing characteristics which over the years have continually earned the company accolades in the reseller community. Three of those desirable attributes are:

  • Channel-only sales, eliminating direct sales conflicts altogether.
  • Conscious regard for regional coverage by authorized partners in order to avoid over-distribution.
  • Customized on-boarding program to rapidly close new business within the VAR’s current client population.

Top-performing partners are invited to join the Partner Advisory Council, which meets bi-annually and has direct input into product development and joint business practices.

To learn more about the DataCore Premier Partner Program please visit:
 or email or call 877-780-5111.

About SANsymphony™-V R9
SANsymphony™-V storage virtualization software significantly improves the performance of Tier-1 business critical applications (VDI, SAP, Oracle, Microsoft SQL Server, Exchange and SharePoint). At the same time, it enhances the availability and maximizes the utilization of distributed investments in flash memories, solid state disks, conventional hard disk drives and midrange to high-end storage systems. Differentiated by its ability to auto-tier and manage storage enterprise-wide across often incompatible devices from multiple suppliers, SANsymphony-V pools, thin provisions, replicates, continuously protects and caches storage resources throughout an entire infrastructure. The centrally-managed, closely-integrated functions operate uniformly over the broad range of purpose-built storage equipment required to best balance business objectives against budget constraints. SANsymphony-V spans on premises and cloud-resident assets, serving the needs of mixed workloads running on physical or virtual machines.

About DataCore Software
DataCore Software develops storage virtualization software for high availability, fast performance and maximum utilization from storage in virtual and physical IT environments. DataCore SANsymphony™-V storage hypervisor is a comprehensive, hardware-independent solution that fundamentally changes the economics of provisioning, replicating and protecting storage in large enterprises and small to midsize businesses. For additional information, visit the DataCore website at or call (877) 780-5111.

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DataCore, the DataCore logo and SANsymphony are trademarks or registered trademarks of DataCore Software Corporation. Other DataCore product or service names or logos referenced herein are trademarks of DataCore Software Corporation. All other products, services and company names mentioned herein may be trademarks of their respective owners.

Media Contacts:

JaeMi Pennington
Davies Murphy Group (DMG)