Press Release

The Sweet Smell of Server and Storage Virtualization: Northwest Wholesale Florists in Seattle Deploys DataCore Storage Virtualization Software and Microsoft Hyper-V

Microsoft Windows Server 2008 R2 with Hyper-V and DataCore Software’s Storage Virtualization Power the New Virtual Infrastructure at this Wholesale Distributor.

SEATTLE and FORT LAUDERDALE, Florida – December 9, 2009 – DataCore Software, a leading provider of storage virtualization, business continuity and disaster recovery software solutions, today announced its SANmelody storage virtualization solution has been deployed along with Microsoft® Windows Server® 2008 R2 Hyper-V™ at Northwest Wholesale Florists (NWF) in Seattle. Family-owned and operated, NWF is a distributor of fresh-cut flowers, potted plants and floral supplies in downtown Seattle. “What we have found with the DataCore and Microsoft Windows Server 2008 R2 + Hyper-V combination is a virtual infrastructure that is redundant, reliable, flexible and expandable,” stated Mary Toupin, Office Manager, Northwest Wholesale Florists. “Moreover, the redundant storage with DataCore complements the redundancy built into the VM system. We are very pleased with the way the system has performed.”

A Virtual Infrastructure that Combines Servers and Storage – with Live Migration Functionality

As their trusted technology advisor, NWF relies on the IT counsel and direction from Moose Logic. Moose Logic’s recommendation was that what it needed was a more resilient, highly-available system leveraging virtualization and storage area network (SAN) technology, while at the same time improving the performance of NWF’s key applications – Macola, Microsoft Exchange, Outlook, Office as well as a few other applications to support point of sale, credit card swipes, etc. The objective was also to improve data protection for NWF – through a backup solution and other measures.

According to Doug Otani, General Manager, Northwest Wholesale Florists, “Our IT environment is now comprised of a virtual infrastructure whereby DataCore SANmelody is deployed in conjunction with a clustered Hyper-V system. With a Windows Server 2008 R2 Hyper-V cluster, our company now has the ability to live migrate our virtual machines (VMs). Because these VMs can “live migrate” between the two hosts, the DataCore-Hyper-V virtual infrastructure minimizes and even eliminates downtime – when we need to do system maintenance.”

The original desire to upgrade its IT infrastructure was driven by the fact that NWF was moving to a new warehouse – and needed to do that while running operations from the existing warehouse. NWF looked to Moose Logic to design a new IT infrastructure system and provide a smooth transition. In this case, Moose Logic thought that there were a number of benefits in deploying Hyper-V, even before the release of Windows Server 2008 R2. However, after the R2 release of Windows Server 2008, Hyper-V has been infused with live migration functionality – which was not in Hyper-V prior to R2. “As a reseller, the combination of DataCore with Microsoft Windows Server 2008 R2 with Hyper-V gives our firm and this customer a lot of flexibility,” commented Scott Gorcester, President, Moose Logic, a solutions provider and DataCore partner in the Pacific Northwest. “Using DataCore storage virtualization combined with Microsoft Windows Server 2008 R2 and Hyper-V in joint configurations is already proving to be a great combination for both resellers and users alike.”

Re-purposing Existing Hardware and Deploying Windows Server 2008 R2 with Hyper-V

Knowing that there were two sound pieces of hardware that could be re-purposed, Moose Logic recommended a solution based on Windows Server 2008 R2 running Hyper-V. The firm built the customer two Hyper-V servers with System Center Virtual Machine Manager, running in a failover cluster. Coupled with the clustered pair of Hyper-V servers is a pair of DataCore SANmelody servers – one on an existing HP DL 380 G5 that was repurposed after adding new disk drives and more memory and the other on a new HP DL 380 G5 server to match the existing one. These G5 servers became the SAN nodes. This system went live at the customer’s new location on October 1, 2009. Thirty-plus (30+) users benefit from the system daily.

Delivering Peace of Mind and Avoiding Unnecessary Downtime

Scott Gorcester of Moose Logic, who assured the management team at NWF that the Windows 2008 Server with Hyper-V was the right way to go, concluded, “The bottom-line is that with the DataCore and Windows 2008 Server R2 with Hyper-V environment, NWF can weather multiple equipment failures and continue to run its business, which ultimately provides peace of mind because the virtual infrastructure avoids unnecessary downtime.”

Gorcester sees the deployment as having been “very, very successful.” And according to him, the performance and stability of the system have been excellent.

“We have actually had a Hyper-V server fail as a result of the hardware device, which was an easy fix,” explained Gorcester. “It has not happened again, but the thing that was just beautiful was that the VMs auto-migrated and there was no downtime at all. My response to the client was, ‘The bad news is one of your servers failed. The good news is it had zero effect on the operation of your business.’ It was the first time I think I ever went to a client and said, ‘You had a failure.’ And they replied, ‘Wow, it worked perfectly.'”

About Northwest Wholesale Florists

Northwest Wholesale Florists is one of the oldest and most respected wholesalers of floral and floral-related products in the Northwest. NWF’s Seattle, Washington headquarters services customers throughout Washington, Oregon and Idaho. For more, visit

About Moose Logic

Moose Logic is a managed services provider that designs, develops and maintains networking systems and IT infrastructures. With over 500 systems under management today, Moose Logic is a recognized leader serving Pacific Northwest businesses of all sizes. Launched in 1993, Moose Logic utilizes industry leading computing solutions, fault-tolerant business critical solutions, and best-of-breed virtualization products. Moose Logic is a certified reseller for Microsoft, Citrix, DataCore Software, NSI Software, Motion Computing Tablets, Ultrabac, Marathon Technologies, Scriptlogic and Watchguard Technologies. For more information on Moose Logic, visit

About DataCore Software

DataCore Software, a leading provider of storage virtualization software solutions, fundamentally changes the economics of managing storage with innovative software that combines advanced functions and services with the agility and savings of hardware independence. DataCore lowers the cost and complexity of IT by making storage efficient, fast, flexible, fail-safe and virtual. For more information, call (877) 780-5111 or visit

DataCore, SANmelody and the DataCore logo are trademarks or registered trademarks of DataCore Software Corporation. Other DataCore product or service names or logos referenced herein are trademarks of DataCore Software Corporation. All other products, services and company names mentioned herein may be trademarks of their respective owners.

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