Press Release

Programmer’s Paradise Honors DataCore SANmelody Software as Its Best Selling “Storage Virtualization and Management Product” for 2009

Riding the Crest 2009 Award for Best Selling Virtualization-Storage Management Product; Programmer's Paradise Recognizes SANmelody Storage Virtualization Software as Best Seller in Its Category.

FORT LAUDERDALE, Florida – March 9, 2010 – DataCore Software today announced that Programmer’s Paradise, a VAR 500 reseller, has chosen DataCore’s SANmelody™ storage virtualization software solution as its Best Selling product in the Virtualization-Storage Management category – honoring the SAN virtualization solution with a “Riding the Crest 2009 Award”. Programmer’s Paradise, and its TechXtend value-added solutions unit, sells software and hardware solutions and supporting technical services for workstations, servers, storage and networks.

“DataCore’s software-based storage virtualization solutions optimize storage utilization and management through the power of virtualization,” explains Shawn Giordano, Vice President of Sales, Programmer’s Paradise. “DataCore(tm) virtualization software does for storage what VMware vSphere, Microsoft Hyper-V and Citrix XenServer do in terms of virtualizing servers. DataCore extends the useful life of storage assets and offers our customers a compelling and cost-effective means to achieve high-availability, disaster recovery, faster performance and full utilization.”

With DataCore storage virtualization software, customers gain storage hardware flexibility and improved disk space utilization. Importantly, DataCore users do not have to spend a lot of time and money ripping out and replacing perfectly good disks to set up a shared storage infrastructure. DataCore Software enables solution providers to easily repurpose their customers’ existing hardware into a highly-available storage network that supports live migration and remote site disaster recovery (DR) – perfectly complementing their virtual servers and desktops with virtualized storage.

“We are excited to see resellers, distributors and service providers alike recognize that virtualization projects are 3 dimensional,” comments Bill Ferara, director of Americas Channel Sales, DataCore Software. “Awards like this go a long way to dispelling the myth that somehow servers and desktops are the more important part of the virtualization equation. Server and desktop virtualization software address only two dimensions of virtualization. DataCore storage virtualization software covers the 3rd dimension.”

While servers and desktops deserve much attention, disks represent a constant source of upheaval. DataCore lets you provision, share, reconfigure, migrate, replicate, expand and upgrade storage without slowdowns or downtime. It eliminates storage-related disruptions, performance bottlenecks and funding roadblocks that jeopardize virtualization projects.

About Programmer’s Paradise

Programmer’s Paradise is a leading reseller of software, systems and services for information technology professionals primarily in the United States and Canada. We’re a subsidiary of Wayside Technology Group, Inc. (NASDAQ: WSTG). Programmer’s Paradise is proud to be a VAR 500 company – recognized as one of North America’s leading technology solution providers. The company – and its TechXtend value added solutions unit -represents an extensive line of solutions from leading publishers of software and tools for virtualization, application and network infrastructure, application lifecycle management, database modeling, security, and other technically sophisticated domains. For more information, visit, or call +1.800.599.4388, or +1.732.389.8950. In Canada, call +1.888.423.2700.

About DataCore Software

DataCore Software develops the storage virtualization software needed to get the highest availability, fastest performance and maximum utilization from storage resources in physical and virtual IT environments. It provides the critical 3rd dimension on which the success of server and desktop virtualization projects hinge, regardless of the models and brands of storage devices used. For more information, call (877) 780-5111 or visit

DataCore, SANmelody and the DataCore logo are trademarks or registered trademarks of DataCore Software Corporation. Other DataCore product or service names or logos referenced herein are trademarks of DataCore Software Corporation. All other products, services and company names mentioned herein may be trademarks of their respective owners.

Media Contacts:

Red Nine PR
Stuart Smith

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DataCore Software