George Teixeira

A More Practical Approach to Digital Transformation

In today’s competitive business environment, it’s digitize or die. Companies are no longer investing in individual IT projects for cost and operational savings, but instead are integrating digital technologies and tools into all areas of business. This move to fully leverage technology throughout the enterprise has been collectively coined “digital transformation,” and it is fundamentally changing how businesses operate and deliver value to their customers.

It’s not easy. According to Forrester’s 2018 Predictions report, more than 60% of executives believe they are behind in their digital transformation efforts. CEOs can’t drive operational savings fast enough to fund them and are fearful about eroding profit margins and disrupting processes with ‘rip and replace’ solutions. But there is a more practical approach to digital transformation they should embrace. A business doesn’t have to throw everything away to reach its goals and can preserve existing investments. This “reinternalization of IT” enables a hybrid approach to maximizing current IT investments while successfully evolving to and building out digital transformation initiatives.

Case in point: application workloads built on critical databases need to be more responsive as business becomes real-time; responsiveness and performance drive improved customer experiences. However, changes and optimizations to databases and especially their associated legacy application workloads can be very disruptive. Therefore, solutions such as MaxParallel™ — with its “plug and play” self-tuning software — requires no programming or hardware changes. This simple approach needs to be considered since it can be easily downloaded and quickly evaluated on how it improves overall customer experience by speeding up responses, increasing productivity and accelerating time to insights.

Likewise, in more infrastructure-related areas like data storage, where complexity and the degree of IT integration is increased, the power of next-generation software-defined and hyperconverged storage can greatly simplify and automate the provisioning, management and orchestration of resources and data access. A smart software-defined approach avoids the “rip and replace” hardware-minded models of the past to better support digital transformation by making the infrastructure more invisible to the applications and users.  Moving forward, these new and more powerful software-defined technologies will be supportive of modern cloud-like interfaces and technologies like containers, making them very adaptable to enable digital transformation.


Interested in seeing how MaxParallel can maximize your business productivity? Click here to download a free 30-day free trial or run a one-hour test drive on Azure.

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