Role:
This role will be based in India and will be reporting directly to the Chief Product Officer (based in the US). This is a fantastic opportunity to be part of a world-class marketing team which is driven to make a difference in the market and be part of a great success story!
Duties:
- Develop a comprehensive understanding of the market, including use cases, buyer personas, competitive solutions, trends, and overall market dynamics
- Craft compelling, distinct, and effective positioning and messaging for our product lines and solutions
- Produce sales and marketing materials, such as reference architectures, white papers, case studies, presentations, technical competitive briefs, data sheets, and business cases
- Support global demand generation teams with content for marketing campaigns, webinars, and events
- Collaborate closely with field marketing on demand generation and lead nurturing campaigns, as well as on pricing, packaging, and promotional strategies
- Provide sales enablement materials to inside sales, field sales, and channel partners to enhance their effectiveness
- Promote DataCore products and technology through active participation in social media and community forums
- Engage with DataCore’s technical community in collaboration with solution architects to foster a supportive and informed user base
- Monitor and analyze market trends to inform product improvements and marketing strategies
Knowledge, Skills, Abilities:
- Comprehensive understanding of data storage, Kubernetes, and cloud-native technologies
- Skill in identifying customer needs and developing targeted personas and use cases in the IT infrastructure and Kubernetes space
- Ability to craft compelling product and solution messaging tailored to various user personas and market requirements
- Proven track record in developing and executing comprehensive go-to-market strategies for tech products
- Strong analytical skills to evaluate market data, customer feedback, and technology trends to influence product strategy
- Proficient in both technical and marketing writing, with the ability to articulate complex concepts clearly and persuasively to a variety of audiences
- Ability to manage complex projects with self-direction and a passion for quality in fast-paced environments
- Knowledge of channel distribution models and experience leveraging partnerships for product scaling
Education/Experience:
- 5-9 years’ of Product Marketing experience, preferably in data storage domain
- Bachelor’s Degree in business or technology is required. An MBA is preferred.
- Pragmatic Marketing Certification preferred